Kevin Trudeau, infomercial host and author of “The Weight Loss Cure ‘They’ Don’t Want You To Know About” was sentenced to 10 years in prison by U.S. District Judge Ronald Guzman for defrauding customers out of millions of dollars. Prosecutors claim the now 51-year-old author preyed on the sick, poor and insecure by selling them the “hope” of losing weight rather than an actual dieting and/or exercise plant that worked.
Of course, this isn’t the first time Trudeau has run into problems with the law. Back in 2004, the Federal Trade Commission (FTC) targeted the author and infomercial host for making false claims in his products and advertisements. One particular claim involved Trudeau telling his customers the cure to cancer was a calcium supplement. Trudeau settled with the FTC by agreeing to pay a $37 million fine and not make false statements in the future.
In 2007, Trudeau was found guilty of not abiding by the terms set forth in his 2004 settlement with the FTC after making claims false claims about weight loss in his book. Even with this conviction, Trudeau continued to market his book through infomercials, generating millions of dollars in the process. However, he never paid back the original $37 million fine imposed by the courts from 2004.
But Trudeau wasn’t able to get away as easily this time around. Judge Ronald Guzman slammed the late-night infomercial host, citing an instance where Trudeau once used his own mother’s social security number in one of his many schemes. Trudeau remained emotionless as the judge handed him a 10-year sentence for defrauding customers, failure to abide by his previous court rulings, and failure to pay the $37 million fine.
So, what “secrets” does Trudeau’s weight loss book contain? It’s basically a guide telling people they can lose weight by restricting their daily intake of calories to 500 while taking hormone injections. The FTC has slammed Trudeau and his book time and time again for making false statements in both the content and marketing practices.
“This is a scoundrel who somehow or other had escaped the sufficient justice that should occur when someone makes false statements and lures people into buying his books and making him rich. He sells conspiracy theories to people who are worried about their health and don’t trust the pharmaceutical industry or the food industry. People who bought his books should get some restitution,” said Sidney Wolfe, senior adviser of Public Citizen Health Research Group.